Uncovered Skin Care

Creative Direction // Packaging Design

In the midst of the Pure Romance rebrand, they asked Hyperquake to position and brand their new skin care line that was being developed. They wanted to offer a product for women and men but we recommended the two lines stay focus on the benefit and function, rather than a specific gender. By having strong buying power and maintaining a simplified, minimalist, and timeless aesthetic, they are able to keep packaging costs low and provide attainable luxury skin care regimens (it’s the same quality as the expensive “good stuff”) but at a more affordable price. Coming in Fall 2021.